Chris Volinsky

Data Scientist and Educator

Can we talk? The impact of willingness to recommend on a new-to-market service brand extension within a social network


Journal article


Lerzan Aksoy, Alexander Buoye, Bruce Cooil, Timothy L Keiningham, DeDe Paul, Chris Volinsky
Journal of Service Research, vol. 14, SAGE Publications, 2011, pp. 355--371

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APA   Click to copy
Aksoy, L., Buoye, A., Cooil, B., Keiningham, T. L., Paul, D. D., & Volinsky, C. (2011). Can we talk? The impact of willingness to recommend on a new-to-market service brand extension within a social network. Journal of Service Research, 14, 355–371.


Chicago/Turabian   Click to copy
Aksoy, Lerzan, Alexander Buoye, Bruce Cooil, Timothy L Keiningham, DeDe Paul, and Chris Volinsky. “Can We Talk? The Impact of Willingness to Recommend on a New-to-Market Service Brand Extension within a Social Network.” Journal of Service Research 14 (2011): 355–371.


MLA   Click to copy
Aksoy, Lerzan, et al. “Can We Talk? The Impact of Willingness to Recommend on a New-to-Market Service Brand Extension within a Social Network.” Journal of Service Research, vol. 14, SAGE Publications, 2011, pp. 355–71.


BibTeX   Click to copy

@article{aksoy2011a,
  title = {Can we talk? The impact of willingness to recommend on a new-to-market service brand extension within a social network},
  year = {2011},
  journal = {Journal of Service Research},
  pages = {355--371},
  publisher = {SAGE Publications},
  volume = {14},
  author = {Aksoy, Lerzan and Buoye, Alexander and Cooil, Bruce and Keiningham, Timothy L and Paul, DeDe and Volinsky, Chris}
}